As Lead Designer, I was responsible for both the visual design (UI) and the conceptual strategy (UX). I worked closely with developers, project managers, and the research team. Within just 11 months, we successfully launched the first MVP (Minimum Viable Product) in the app stores and have been continuously and iteratively improving it ever since.

HOWOGE, one of Berlin's largest housing associations, needed a digital solution to empower tenants to manage their contracts and submit service requests via an app. The core business goal: significantly reduce the workload of their telephone customer service. An additional requirement was the development of an intuitive Content Management System (CMS) enabling HOWOGE employees to effortlessly manage these service requests and tenant profiles.

Our target audience is the HOWOGE tenants. To truly understand their needs, we involved them in the process right from the start. Because the user base spans a wide age range and diverse cultural backgrounds, we placed a strong emphasis on accessibility and plain language.