Vattenfall
my Highlights App
An app for the energy company Vattenfall
Role
As part of the Core Design Team, I actively co-developed the app and designed new feature sets. My role focused on creating engaging UI/UX solutions that elevated the overall digital brand experience and brought new functionality to life.
Goal
The main objective was to boost user engagement and increase session duration within the app. By introducing gamification elements, delighting micro-animations, and curated in-app offers, we aimed to transform a traditional utility touchpoint into an interactive, habit-forming experience.
Challenges
Utility to Engagement: Shifting user perception from a functional, transactional utility app (viewing bills/usage) to a space users actively want to return to and explore.
Balancing Playfulness with Brand: Integrating gamification and lively micro-animations while maintaining Vattenfall's trustworthy, professional corporate brand standards and green energy values.
